be flooded with criticism
A native Thai recording for this word is on the way. Please check back soon.
- 1 be flooded with criticism、face an online backlash
- 2 be visited by a large tour group
This expression evokes a crowd descending on one place. It most often refers to a person, post, or account being flooded with public criticism online.
be flooded with criticism、face an online backlash
Describes someone or something becoming the target of a sudden wave of online criticism from a large crowd.
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เขาโดนทัวร์ลงหนักมาก khǎw doon thua loŋ nàk mâak He was hit with a massive wave of criticism. เขาโดนทัวร์ลงหนักมาก details
be visited by a large tour group
Describes a large tour group arriving at or descending on a place all at once.
Learning notes
Explanation
ทัวร์ means “tour” or “tour group,” while ลง here suggests a group arriving or descending on a place. The literal expression can describe tourists arriving in large numbers. By extension, it has become online slang for a crowd of users converging on a person, post, business, or account with critical comments. The especially common pattern โดนทัวร์ลง means to be hit by a wave of criticism or face an online backlash. Adding หนัก or ยับ emphasizes how severe the criticism is. The two elements may also be separated, as in ทัวร์ก็ลง.
Usage
It is common in social media discussions about controversial posts, public figures' remarks, influencers, or poor conduct by businesses. It sounds natural in casual conversation, comments, and entertainment or online-news headlines. In its literal sense, it is used when tour groups arrive together and crowd a tourist site or other location.
Caution
In its online sense, the expression implies negative criticism, so it normally does not describe a mere increase in views or attention. In formal reporting, use a neutral expression such as ถูกวิพากษ์วิจารณ์อย่างหนัก. The term itself does not indicate whether the criticism is justified or factually accurate.