กลุ่มเป้าหมาย
target group
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- 1 target group、target audience、intended audience
This word means the group of people that a product, campaign, policy, survey, or message is aimed at. It is commonly used in practical business, marketing, and planning contexts.
target group、target audience、intended audience
A defined group of people selected as the intended audience, customers, recipients, or subjects of an action or plan.
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กลุ่มเป้าหมายหลัก klùm pâw mǎay làk main target group กลุ่มเป้าหมายหลัก details
Learning notes
Explanation
กลุ่ม means “group,” and เป้าหมาย means “target” or “goal,” so the compound literally refers to a group set as the target. It is a practical, work-oriented word used when discussing who something is intended for. When counted, the classifier is also กลุ่ม.
Usage
It is commonly used in marketing and advertising when discussing who a product or message is aimed at. It also appears in contexts such as public policy, education programs, support services, surveys, campaigns, and app or service planning.
Caution
Do not use it for any random group of people or a group of friends; กลุ่มคน or กลุ่มเพื่อน is more natural there. For a single individual, เป้าหมาย or another context-specific expression is usually more appropriate than กลุ่มเป้าหมาย.
Differences from similar words
1 target group synonyms
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ลูกค้าเป้าหมาย means “target customers” and is mainly used for people who may buy a product or service. กลุ่มเป้าหมาย is broader and can refer to the intended group for ads, policies, surveys, services, or programs.