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Thai

กลยุทธ์การตลาด

Components

กลยุทธ์
การตลาด

Pronunciation

konlayút kaan talàat

marketing strategy

Native recording

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  1. 1 marketing strategy、market strategy、sales strategy

This is a business term for the overall strategy used to market a product or service, including targeting, pricing, channels, promotion, and positioning.

1

marketing strategy、market strategy、sales strategy

Noun⭐️2 Not often used

A broad plan for how a product or service will reach customers and achieve marketing goals such as sales, awareness, or brand growth.

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Learning notes

Explanation

กลยุทธ์การตลาด combines กลยุทธ์ “strategy” and การตลาด “marketing.” It refers not just to advertising, but to the broader direction for reaching customers and growing a business: target audience, pricing, channels, promotion, positioning, and brand image. It is a business-oriented expression used naturally in meetings, proposals, management, e-commerce, and social media marketing.

Usage

Use this term when discussing how to launch a product, increase sales, respond to competitors, revise target customers, or change sales and promotion methods. Common patterns include วางกลยุทธ์การตลาด “develop a marketing strategy” and ปรับกลยุทธ์การตลาด “adjust a marketing strategy.”

Caution

It can sometimes include advertising strategy, but it is broader than โฆษณา “advertising.” In most contexts, “marketing strategy” is the safest translation.

Differences from similar words

1 marketing strategy synonyms

  • วิธีทำการตลาด means “how to do marketing” and sounds more general and conversational. กลยุทธ์การตลาด is more systematic and business-oriented.

  • แผนการตลาด usually refers to a marketing plan with concrete actions, budgets, and timelines. กลยุทธ์การตลาด focuses more on the broader strategic direction behind those actions.

  • โฆษณา means advertising or an advertisement. กลยุทธ์การตลาด is broader and can include targeting, pricing, sales channels, branding, and advertising.

Component words

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