marketing strategy
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- 1 marketing strategy、market strategy、sales strategy
This is a business term for the overall strategy used to market a product or service, including targeting, pricing, channels, promotion, and positioning.
marketing strategy、market strategy、sales strategy
A broad plan for how a product or service will reach customers and achieve marketing goals such as sales, awareness, or brand growth.
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เราต้องวางกลยุทธ์การตลาดใหม่ raw tɔ̂ŋ waaŋ konlayút kaan talàat mày We need to develop a new marketing strategy. เราต้องวางกลยุทธ์การตลาดใหม่ details
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กลยุทธ์การตลาดออนไลน์ konlayút kaan talàat ɔɔnlay online marketing strategy กลยุทธ์การตลาดออนไลน์ details
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ปรับกลยุทธ์การตลาดให้เหมาะกับลูกค้า pràp konlayút kaan talàat hây mɔ̀ kàp lûuk kháa adjust the marketing strategy to fit the customers ปรับกลยุทธ์การตลาดให้เหมาะกับลูกค้า details
Learning notes
Explanation
กลยุทธ์การตลาด combines กลยุทธ์ “strategy” and การตลาด “marketing.” It refers not just to advertising, but to the broader direction for reaching customers and growing a business: target audience, pricing, channels, promotion, positioning, and brand image. It is a business-oriented expression used naturally in meetings, proposals, management, e-commerce, and social media marketing.
Usage
Use this term when discussing how to launch a product, increase sales, respond to competitors, revise target customers, or change sales and promotion methods. Common patterns include วางกลยุทธ์การตลาด “develop a marketing strategy” and ปรับกลยุทธ์การตลาด “adjust a marketing strategy.”
Caution
It can sometimes include advertising strategy, but it is broader than โฆษณา “advertising.” In most contexts, “marketing strategy” is the safest translation.
Differences from similar words
1 marketing strategy synonyms
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แผนการตลาด usually refers to a marketing plan with concrete actions, budgets, and timelines. กลยุทธ์การตลาด focuses more on the broader strategic direction behind those actions.
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โฆษณา means advertising or an advertisement. กลยุทธ์การตลาด is broader and can include targeting, pricing, sales channels, branding, and advertising.