preference
A native Thai recording for this word is on the way. Please check back soon.
- 1 preference、liking、taste
- 2 merit、credit、achievement
This noun mainly refers to someone’s likes, preferences, or personal tastes. In some formal contexts, it can also mean merit or credit for something worthy of recognition.
preference、liking、taste
Refers to what someone likes or tends to prefer, treated as a noun rather than simply saying “like” as a verb.
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เขาศึกษาความชอบของลูกค้า khǎw sʉ̀ksǎa khwaam chɔ̂ɔp khɔ̌ɔŋ lûuk kháa He is studying customers’ preferences. เขาศึกษาความชอบของลูกค้า details
merit、credit、achievement
Refers to merit, credit, or a worthy deed that deserves recognition or reward. This is a more formal meaning and separate from “preference.”
Learning notes
Explanation
ความชอบ is formed from ชอบ “to like” plus ความ, which makes an abstract noun. In everyday use, it usually means “preference” or “taste,” as in ความชอบของฉัน “my preference” or ตรงกับความชอบ “match someone’s taste.” A separate, more formal meaning is “merit” or “credit,” often in contexts involving recognition, service, or reward.
Usage
It is commonly used when talking about preferences in food, movies, music, clothes, hobbies, and similar topics. It also appears in business or research contexts for customer or consumer preferences. The merit sense is used in more formal settings involving recognition, service, or official credit.
Caution
For a simple sentence like “I like cats,” use the verb ชอบ, as in ฉันชอบแมว. Using ความชอบ makes it sound more like you are discussing your preference as a topic.
Differences from similar words
1 preference synonyms
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ความชื่นชอบ expresses fondness or liking with a slightly stronger or more appreciative tone. ความชอบ is the more general word for preference or taste.
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ความพอใจ means satisfaction or being pleased with something. ความชอบ is more about likes, tastes, or preferences.